GEICO has come under attack by other car insurance companies claiming that while GEICO may have the lowest rates, they may not have the best service. To dispel this myth and put an end to the car insurance wars once and for all, we decided to let the public decide by using one of the most tried and true methods available. Presenting the world’s first car insurance taste test. We recruited over 500 random people off the street. The results were astounding. Of the hundreds of people who took part in a blind car insurance taste test, 100% of those surveyed preferred GEICO.
2012 AD Annual - Communication Arts
One Show 2012 - Merit