art director
Experts challenged the UN to intensify action against sexual violence in conflict. We needed to come up with a symbol to brand the effort and identify the "silent crime" of rape.
The global issue called for simplicity and universality to be understood across many countries/ languages/cultures. We needed to create a symbol that could be gestured and understood by everyone, everywhere.
The logo and gesture we created was introduced in March of 2007 at the UN headquarters. The mark of the initiative, clenched fists crossed in front of the chest, has become a global icon which is now used all over the world. Thousands have joined the movement by uploading images of themselves displaying the X gesture.
The Stop Rape Now gesture has since been endorsed by celebrities such as Mia Farrow, Charlize Theron, Heather Graham and Nicole Kidman. The mission continues to grow across the site, Facebook page, YouTube channel and Twitter feed.